What types of businesses does Shelter 84 work with?

Founders launching new brands, local LA businesses (restaurants, dentists, real estate, retail), and operators modernizing existing companies. We have shipped work for peptide brands, sober living operators, family-run businesses, and entertainment-industry clients. If you can describe what you are building, we can scope it.

How much do projects typically cost?

Engagements start at $1,500. A logo and brand identity package starts at $5,000. A full e-commerce store with payments and SEO starts at $10,000. A complete brand identity program with brand book is $30,000 and up. We send a fixed-price proposal after a 30-minute call. No hourly billing, no surprise invoices.

How fast can Shelter 84 launch a brand?

Most projects ship in 2 to 4 weeks. We offer Brand In A Day for founders who need a name, voice, identity, and landing page in a single week. Our Storefront Sprint delivers a live e-commerce store with payments and age verification in 2 to 3 weeks. Speed is one of our edges.

Do you help local restaurants get on Uber Eats and DoorDash?

Yes. That is our Local Modernization Pack starting at $3,000. We optimize your Uber Eats and DoorDash catalogs or set them up from scratch, clean up your Google Business profile, build SMS automation, and audit your Google reviews flow. Most local operators see meaningful revenue lift in 30 to 60 days without changing their menu.

What makes Shelter 84 different from a regular agency?

We do brand, web, AI, and operations under one roof. Most founders hire four different vendors to do what we deliver as one connected system. We have launched our own ventures, a peptide brand, a wellness app, a sober living operation, and a holding company, so we build for founders the way we build for ourselves. You own everything when we are done. No agency lock-in.

bod

App · AI · In active build

A wellness app built with AI throughout. Designed end-to-end. Currently shipping.

bod is a custom React app with Claude wired into its core. Less noise. More clarity. Built by Shelter 84.

The problem

Wellness apps generally fail one of two ways. Either they're feature-stuffed dashboards that overwhelm new users, or they're stripped-down trackers that don't actually help anyone change behavior.

The thesis behind bod: most users don't fail because they lack information. They fail because they have too much of it. The right wellness app reduces decision fatigue, not adds to it.

That meant the build had to start with behavior, not features.

What we built

Product design and UX. Full product strategy and onboarding flow. Behavioral architecture grounded in habit-formation research, not gamification gimmicks. Clean visual system with calm typography, restrained color, deliberate spacing. Empty states, error states, and microcopy treated as first-class design surfaces.

App architecture. Single-file React app, 12,000+ lines, designed for speed of iteration. AI throughout — Claude wired into recommendation flows, content generation, and adaptive coaching. Built mobile-first, with desktop as a thoughtful afterthought rather than the other way around.

Brand identity. Brand mark and visual system designed alongside the product, not bolted on. Tagline: Less noise. More clarity. Product and brand share one position.

What's still in build. Account and data layer (currently in design). Subscription and billing (post-MVP). Trainer / coach mode (Phase 2).

Why it works

bod is being built by the same team designing it. There's no agency-to-developer translation layer. When a behavioral insight changes the design, the change ships in days because the person designing it is also the person writing the React.

That speed is the whole point. Most product design ends at Figma. Most engineering starts from a spec. bod sidesteps that entire handoff because it doesn't exist. The team is one team.

The AI layer is the second reason it works. Claude isn't a chatbot bolted onto the side. It's woven into the recommendation flows, the adaptive coaching, the daily prompts. It's a core part of how the product behaves, not a feature on a settings page.

Where it stands

In active build. Currently in private alpha with a small group of testers. Public launch planned later this year.

The product is working software, not a pitch deck. We can show the live build to qualified prospects.

What this case study proves about Shelter 84

We don't just design products. We ship them.

The relevance for client engagements: when a founder hires us to build their app or AI tool, they're hiring a studio that has built and shipped its own. The product instincts come from doing it for ourselves, not just consulting on it for others.

If you're a wellness, health, or AI-app founder reading this — this is what working with us looks like. We bring product, design, engineering, and AI fluency to the same conversation. Most agencies pretend to do this. We actually do.

Building something like this? Schedule a call at calendly.com/shelter84/30min.