What types of businesses does Shelter 84 work with?

Founders launching new brands, local LA businesses (restaurants, dentists, real estate, retail), and operators modernizing existing companies. We have shipped work for peptide brands, sober living operators, family-run businesses, and entertainment-industry clients. If you can describe what you are building, we can scope it.

How much do projects typically cost?

Engagements start at $1,500. A logo and brand identity package starts at $5,000. A full e-commerce store with payments and SEO starts at $10,000. A complete brand identity program with brand book is $30,000 and up. We send a fixed-price proposal after a 30-minute call. No hourly billing, no surprise invoices.

How fast can Shelter 84 launch a brand?

Most projects ship in 2 to 4 weeks. We offer Brand In A Day for founders who need a name, voice, identity, and landing page in a single week. Our Storefront Sprint delivers a live e-commerce store with payments and age verification in 2 to 3 weeks. Speed is one of our edges.

Do you help local restaurants get on Uber Eats and DoorDash?

Yes. That is our Local Modernization Pack starting at $3,000. We optimize your Uber Eats and DoorDash catalogs or set them up from scratch, clean up your Google Business profile, build SMS automation, and audit your Google reviews flow. Most local operators see meaningful revenue lift in 30 to 60 days without changing their menu.

What makes Shelter 84 different from a regular agency?

We do brand, web, AI, and operations under one roof. Most founders hire four different vendors to do what we deliver as one connected system. We have launched our own ventures, a peptide brand, a wellness app, a sober living operation, and a holding company, so we build for founders the way we build for ourselves. You own everything when we are done. No agency lock-in.

Brand Systems in Motion

Selected Work - Los Angeles

Brands built like the businesses they're meant to grow.

Fifteen years of campaigns inside Sony, Universal, and Lionsgate teaches you that a brand has about eight seconds to make a case. That's the bar we hold ourselves to, for founders, operators, and product teams who need their identity to read at scale before they are scale.

Most agencies treat a brand as a logo, a typeface, and a deck full of moodboards. We treat it as the operating system every other part of the business runs on, the thing your website, your packaging, your sales calls, your hires, and your customers all have to feel the same way about.

Every project below started somewhere different. They all ended up the same place: a business that finally looked and operated like the version of itself the founder had been describing on calls but hadn't had the help to build.

Selected projects

ANKR

Brand - E-commerce - Operator stack

A peptide brand built around a single word: anchor. We developed the name, identity, and packaging direction, plus the full operator stack underneath: WooCommerce e-commerce, ShipStation fulfillment with branded inserts and labels, FluentCRM email and Twilio SMS automation flows, an affiliate program for direct customer referrals, and a multi-tier sales platform with custom rep dashboards so a 3-tier sales force can see commissions, ranks, and team volume in real time. Positioned as "Apple meets wellness biotech," premium and trustworthy in a category that usually does the opposite. Live at ANKRlab.com.

ApeVine

Luxury wine - Brand - Connected product

A luxury wine authentication and collectible platform where every bottle functions as both a premium physical object and a digitally authenticated asset. We delivered naming, identity, label and packaging, motion, investor materials, and the NFC and blockchain infrastructure underneath, built so the tech reads as invisible support for the prestige of the wine, not the headline. The project that pushed the studio's range from brand to connected product ecosystem.

bod

Product - Brand - UX

An AI-driven wellness app built on a single philosophy: less noise, more clarity. We built the brand, voice, full UI system, and the product logic underneath, designed to reduce decision fatigue around health and fitness, not add to it. Currently in closed beta.

Joon Holdings

Brand - Digital ops - Retail

Convenience retail rebuilt for the delivery era. Brand work for a multi-location AM/PM operation, plus the Uber Eats catalog overhaul that turned a sprawling SKU list into a real digital storefront. Proof that operations dressed up sharp can perform like a brand.

High Voltage

Family business - Brand - Systems

A multi-decade family operating company with delivery-enabled retail, a new bakery production venture supplying hotels across Los Angeles, and a rental property portfolio. We built the brand and systems work to make the entire operation look and run like the next version of itself.

Clean Slate

Naming - Identity - Hospitality

A sober living development built around a name that says exactly what it is: a fresh start. Brand identity rooted in clarity and dignity, designed to feel like home, not like recovery housing.

Want a build like one of these?

Start with a $500 Modernization Plan. One call, one written roadmap delivered in 72 hours. If you build with us after, the fee is credited.

Get Your Plan

Practice made beautiful.

She had the vision.

We designed a luxe dental brand with soul- blending timeless beauty with modern polish. From her 3D logo and billboard to the smallest print details at her front desk, everything works together to reflect her precision and personality.

🌈 Love goes with the flow.

We partnered with Rebel Wilson to launch Fluid — a dating app built for everyone, no labels required. From its vibrant 3D logo to dynamic social assets and in-app visuals, we shaped a brand identity that’s bold, inclusive, and built to move.

Launch campaign, app design & social kit

🦷 Brand clarity with a premium finish.

We partnered with Forever Smile to build a dental identity that’s bold, trustworthy, and unmistakably refined. From the modern gradients and 3D signage to the elevated print system and custom color story, this brand is designed to feel like the Apple of sterilization.
Clinical precision, consumer polish.

Motion branding, logo design, color system, and branded print collateral by Shelter 84.

Featured Work

ANKR — Full DTC brand build, e-commerce, and operations stack. Live at ankrlab.com. Read the case study at shelter84.com/work/ankr.

bod — Custom AI wellness app, designed and built end-to-end. Currently shipping. Read the case study at shelter84.com/work/bod.

Joon Holdings — A four-tab capital workbook with formula-driven pro forma and partnership profit-split modeling. Read the case study at shelter84.com/work/joon-holdings.