Hotel & Hospitality Marketing · Los Angeles
Make your hotel feel like a place worth flying for — before the guest even books.
Shelter 84 is a Los Angeles creative growth partner for boutique hotels, inns, lodges, and hospitality groups. We build the brand, the direct-booking site, the local SEO, and the systems that pull guests off OTAs and onto your own channel — at higher margins.
If Booking.com is your best salesperson, you have a brand problem.
Most boutique hotels are paying 15–25% of every reservation to OTAs because their direct-booking experience can't compete with Booking, Expedia, or Airbnb. The property itself is gorgeous. The on-site experience is unforgettable. The website is a slow-loading carousel of stock images and a third-party booking widget bolted into the footer.
Every booking that comes through an OTA is a relationship you don't fully own — and a guest who'll probably book through the same OTA next time too.
We rebuild the brand and the booking experience so guests want to come direct.
What we build for hotels & hospitality
Hotel brand identity
Logo, type, color, photography direction, signage, in-room collateral, key cards, welcome packs. The full brand world so every touchpoint feels like the same hotel.
Direct-booking website
Beautiful, fast, mobile-first sites with deep booking-engine integration (Cloudbeds, Mews, Little Hotelier, SiteMinder). Built so a guest can decide in 12 seconds and book in 60.
Google Business Profile
Optimized listings, photo refresh, Q&A management, review response strategy. The single highest-ROI marketing channel most boutique hotels still neglect.
Local & destination SEO
Neighborhood pages, things-to-do guides, schema markup. So when guests search "boutique hotel Silver Lake" or "weekend getaway near LA" — you're in the answer, not page 3.
Email & guest journey
Pre-arrival, on-property, and post-stay flows that feel like the hotel — not a Mailchimp template. Re-bookings, referrals, and reviews on autopilot.
AI & automation
Auto-respond to inquiries 24/7. Personalized recommendations at booking. Summarize reviews into operational action items. Quietly do the work of an extra concierge.
Who we work with
- Boutique hotels and inns (10–80 keys)
- Lodges, ranches, and destination retreats
- Vacation rentals operating at hotel scale (20+ properties)
- Hospitality groups with multiple concepts under one brand
- New hotel launches and brand repositionings
- Hotels with strong food & beverage programs that need their own identity
Where to start
Most hotels don't need a full rebrand. They need someone honest to look at the whole picture — brand, web, OTA dependency, guest journey — and tell them what to fix first, what to leave alone, and what's quietly costing them direct revenue every month.
That's what the Modernization Plan is. $500 for a 60-minute call and a custom written roadmap delivered within 72 hours. If you build with us after, the $500 is credited toward the engagement. If you don't, the plan is still yours.
Make your hotel look like the next version of itself.
Start with a $500 Modernization Plan. We'll walk through your business on a call, then send you a written plan within 72 hours.
Get Your Plan →